When should you ask for the review?
I often get emails asking for a review of a book that came out two weeks ago or is going to be published within two weeks time. It is a pretty normal situation, that I'm booked for two to three months ahead when it comes to reviews. So as soon as your book is out on Goodreads, hopefully a good time before the publication date, you can start contacting reviewers.
If a reviewer has read your book one in a series and liked it, most likely they would love to read more of the series as well. This is your easy sell for a review. To contact them and say "I saw that you liked so and so, would you be interested read more of the series..." And in some cases, you might be able to book a two or three following books in the series.
But what if they don't like your book?! Since a review is always a personal opinion of a story, this is about to happen if you have a large readership, and it should be okay. Because the lower scored reviews matter, they make your better reviews more reliable, and they sell books. When I go to buy a book written by a new author to me, I look at the reviews first. Always. The % of good and bad and the ugly. Then I read the 'bad' reviews. Is there a consistency to them or are the issues just personal to the reader? Are the issues something that I could live with, are the issues important to me?
I write the reviews to the readers, so they would know what I thought about the story, and maybe that could help them make a decision if they are going to invest their money and time on the title. I try to focus on things that I would want to know as a reader about to buy a book. And because it takes so much out of me to write a 'bad review' (really, you can ask my close friends they can tell stories), I am rather picky with what I choose to read.
I have stated clearly on the ABOUT page on the website what kind of books I like, to the point of POV is mentioned. Please respect those guidelines.
Written by A-R, August 2016